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Blueccone Privacy Policy

Updated on May 3rd 2026

Blueccone values privacy, security, and transparency in the processing of personal data. This Privacy Policy explains how we collect, use, store, share, and protect personal information from clients, potential clients, website visitors, partners, suppliers, candidates, form users, meeting participants, business contacts, and other individuals who interact with us.

 

This Policy applies to the website blueccone.com, our pages, forms, service channels, commercial communications, meetings, proposals, contracts, services, digital products, internal processes, and other interactions with Blueccone.

 

By accessing our website, filling out forms, contacting us, or hiring our services, you acknowledge the practices described  in this Policy. If you have any queries, get in touch with us here.

  • Blueccone Business Consulting, operating under the brand name Blueccone, is a Brazilian company that provides Business Consulting, Branding & Design, Career Coaching, digital product development, and strategic solutions for companies, brands, leaders, and professionals.

     

    For the purposes of this Policy, Blueccone may act as a controller of personal data when it determines the purposes and means of processing, or as a processor when it processes personal data on behalf of clients, according to contracts, proposals, or specific instructions.

     

    Controller: Blueccone Consultoria Empresarial
    Brand: Blueccone
    Institutional address: Avenida Paulista, 1636, Bela Vista, São Paulo – SP, CEP 01310-200, Brazil
    General contact: info@blueccone.com

    Privacy contact: privacy@blueccone.com

  • This Policy was created primarily in accordance with the Brazilian General Data Protection Law, Law No. 13,709/2018, known as LGPD.

     

    When applicable, due to the location of the data subject, the nature of the service, contractual obligations, or international operations, Blueccone may also observe additional requirements under regulations such as the GDPR, the UK GDPR, state privacy laws in the United States, or other equivalent data protection laws.

     

    The application of international regulations will be assessed on a case-by-case basis, without prejudice to the priority of Brazilian law in operations conducted in Brazil.

  • Blueccone may collect different types of personal data depending on how you interact with us.

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    3.1 Identification and contact data

    We may collect your first and last name, company, job title, email address, phone number, WhatsApp number, country, city, state, professional profile, professional social media profiles, and other information voluntarily provided by you.

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    3.2 Business and professional data

    We may collect information related to your company, industry, business objectives, strategic challenges, brand, career, team, operations, estimated revenue, commercial processes, digital presence, positioning, consulting needs, professional background, and other data necessary for diagnosis, proposals, or service delivery.

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    3.3 Website usage and navigation data

    We may collect data such as IP address, device type, browser, operating system, pages visited, date and time of access, traffic source, browsing time, clicks, interactions, language preferences, and data collected through cookies or similar technologies.

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    3.4 Communication data

    We may process messages sent by email, WhatsApp, forms, social media, meetings, calls, comments, survey responses, briefings, quote requests, feedback, and other interactions with Blueccone.

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    3.5 Contractual, tax, and financial data

    When you hire or negotiate services with us, we may process data necessary to prepare proposals, contracts, invoices, payments, tax documents, receipts, proof of payment, commercial history, accounting obligations, and compliance with legal requirements.

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    3.6 Career and professional development data

    For career coaching, mentoring, training, or professional development services, we may process data such as professional history, résumé/CV, career objectives, skills, challenges, leadership profile, educational background, experiences, goals, and information provided during sessions, diagnostics, or forms.

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    3.7 Sensitive personal data

    Blueccone does not request sensitive personal data as a standard practice. However, depending on the context, you may provide information that reveals health data, racial or ethnic origin, religious beliefs, political opinions, trade union membership, sex life, sexual orientation, genetic data, biometric data, or other information protected under the LGPD.

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    When this happens, we will process such data only when there is an appropriate legal basis, legitimate necessity, consent when applicable, legal obligation, protection of rights, or another lawful basis permitted by applicable law.

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    We recommend that you do not send sensitive, excessive, or unnecessary third-party information unless it is strictly required.

  • We may collect personal data when you

     

    • Access the Blueccone website;

    • Fill out forms; request contact;

    • Schedule meetings;

    • Communicate with us via WhatsApp;

    • Send emails;

    • Interact with our social media;

    • Request proposals;

    • Hire services;

    • Participate in diagnostics, sessions, projects, surveys, training, or meetings;

    • Use Blueccone products, tools, simulators, or digital solutions;

    • Send documents, briefings, résumés/CVs, files, or brand materials;

    • Respond to commercial communications;

    • Or interact with Blueccone ads, campaigns, pages, and digital content.

     

    We may also receive data through partners, prospecting tools, referrals, professional platforms, public databases, social media, technology providers, events, commercial meetings, or information lawfully made available by you or authorized third parties.

  • Blueccone processes personal data for legitimate, specific, and compatible purposes related to its activities.

     

    We may use your data to:

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    • Provide Business Consulting, Branding & Design, Career Coaching, training, diagnostics, strategic planning, digital product development, and Related solutions;

    • Respond to requests;

    • Prepare commercial proposals;

    • Conduct meetings;

    • Understand your needs;

    • Create strategies, brands, materials, documents, campaigns, websites, content, or contracted deliverables;

    • Manage client relationships;

    • Execute contracts;

    • Issue tax documents;

    • Process payments and collections;

    • Provide support;

    • Improve our services;

    • Personalize communications;

    • Send content, updates, invitations, and commercial information;

    • Operate internal systems;

    • Record service history;

    • Protect Blueccone’s rights;

    • Comply with legal, regulatory, tax, and contractual obligations;

    • Prevent fraud, security incidents, or misuse of our channels;

    • Analyze website traffic and performance metrics;

    • Improve user experience;

    • And develop new services, products, processes, and solutions.

  • We process personal data based on the legal bases provided under the LGPD, depending on the context.

     

    The main legal bases used by Blueccone are:

     

    • Performance of a contract or pre-contractual procedures: when data is necessary to prepare proposals, negotiate, hire, execute, or deliver services.

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    • Compliance with legal or regulatory obligations: when we need to process data to meet tax, accounting, legal, administrative, or regulatory requirements.

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    • Legitimate interest: when we use data for activities compatible with the existing relationship, such as service delivery, responsible prospecting, security, service improvement, institutional communication, commercial relationship management, and protection of rights, always respecting your rights and legitimate expectations.

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    • Consent: when the law requires specific authorization, such as in certain marketing communications, non-essential cookies, or specific processing activities.

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    • Regular exercise of rights: when processing is necessary in administrative, judicial, or arbitration proceedings, or for the defense of Blueccone’s, clients’, or third parties’ rights.

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    • Protection of life, health protection, or credit protection: when applicable in specific situations provided by law.

  • Blueccone operates across different areas, and data processing may vary depending on the service requested or hired.

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    7.1 Business Consulting

    For business consulting services, we may process data related to the company, operations, positioning, sales, marketing, finance, processes, team, leadership, goals, indicators, internal challenges, clients, suppliers, strategies, documents, and other information necessary for diagnosis and project execution.

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    7.2 Branding & Design

    For branding & design services, we may process data related to brand identity, visual identity, positioning, target audience, competitors, aesthetic preferences, institutional materials, social media, websites, campaigns, photos, videos, texts, briefings, references, and files provided by the client.

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    7.3 Career Coaching

    For career coaching services, we may process professional, behavioral, and strategic data related to professional history, goals, skills, positioning, leadership, résumé/CV, communication, professional presence, challenges, decisions, and career plans.

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    7.4 BluecconeX and digital solutions

    For products, smart tables, internal systems, CRMs, digital tools, simulators, or solutions such as BluecconeX, we may process data necessary for organization, analysis, management, automation, report generation, commercial tracking, financial control, client relationship management, and user experience improvement.

  • Blueccone may use contact data to send institutional communications, content, invitations, proposals, updates, strategic materials, information about services, campaigns, or commercial relationship messages.

     

    You may opt out of promotional communications at any time through the available unsubscribe mechanisms or by contacting privacy@blueccone.com.

     

    Even after opting out of promotional communications, we may continue to send messages necessary for contract performance, service delivery, support, billing, legal notices, security, or administrative communications.

     

    Blueccone does not engage in spam practices and seeks to conduct commercial prospecting responsibly, proportionately, and in line with the company’s and recipients’ legitimate interests.

  • The Blueccone website may use cookies, pixels, tags, scripts, device identifiers, and similar technologies for website functionality, security, performance analysis, experience personalization, campaign measurement, and marketing.

     

    Cookies are small files or identifiers stored in the user’s browser or device that allow websites to remember preferences, understand interactions, and improve navigation.

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    9.1 Types of cookies we may use

    Necessary cookies: essential for website functionality, security, page loading, forms, and basic features.

    Preference cookies: used to remember user choices, such as language, region, or browsing preferences.

    Analytics cookies: used to understand how visitors interact with the website, which pages are accessed, and how we can improve the experience.

    Marketing cookies: used to measure campaigns, create audiences, display relevant ads, or evaluate commercial campaign performance.

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    9.2 Cookie management

    You can configure your browser to block, delete, or restrict cookies. You may also manage cookie preferences when we provide a cookie banner or preference panel on the website.

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    Blocking necessary cookies may affect the proper functioning of certain features.

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    Blueccone may maintain a separate Cookie Policy or a specific table with cookie categories, purposes, providers, and retention periods.

  • To operate our services, website, and internal processes, we may use technology providers and platforms, including tools for hosting, website creation, email, cloud storage, CRM, automation, data analysis, design, productivity, customer service, video conferencing, forms, payments, accounting, analytics, advertising, social media, and artificial intelligence.

     

    These providers may process personal data on behalf of Blueccone or independently, according to their own policies, contracts, and configurations.

     

    We may use tools such as Wix, Google Workspace, Apple, Meta, LinkedIn, WhatsApp, CRM platforms, analytics tools, automation solutions, cloud storage, design platforms, online meeting tools, and similar services.

     

    Blueccone seeks to engage reliable providers and adopt reasonable measures to protect processed data, including access controls, contractual measures, technical security, and limitation of use according to the intended purpose.

  • Blueccone may use digital tools, automation, and artificial intelligence resources to support activities such as organizing information, strategic analysis, content creation, development of materials, customer service, project management, productivity, research, text review, document structuring, design, planning, and service improvement.

     

    When these tools involve personal data, Blueccone will adopt measures of minimization, confidentiality, security, and proportionality.

     

    Whenever possible, we avoid entering sensitive, excessive, confidential, or unnecessary personal data into external tools. When the use of such tools is essential for service delivery, we seek to do so in a manner compatible with the contracted purpose and with appropriate protection measures.

     

    The use of artificial intelligence does not, by itself, replace Blueccone’s strategic, creative, or professional analysis.

  • Blueccone may share personal data only when necessary, appropriate, and compatible with the purposes described in this Policy.

     

    We may share data with:

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    • Technology providers;

    • Website and hosting platforms;

    • Email services;

    • CRM tools;

    • Management systems;

    • Accountants;

    • Lawyers;

    • Consultants;

    • Designers;

    • Operational partners;

    • Service providers;

    • Financial institutions;

    • Payment platforms;

    • Video conferencing tools;

    • Social networks;

    • Advertising platforms;

    • Public authorities;

    • Regulators;

    • Tax authorities;

    • And third parties involved in contract execution, protection of rights, or compliance with legal obligations.

     

    Blueccone does not sell personal data.

     

    We also do not share personal data in a manner incompatible with the purposes described in this Policy.

  • Some technology providers used by Blueccone may store or process data on servers located outside Brazil.

     

    This may occur, for example, in hosting services, cloud services, email, analytics, CRM, productivity tools, design platforms, social media, advertising, and artificial intelligence tools.

     

    When international transfers of personal data occur, Blueccone will seek to adopt measures compatible with the LGPD, including risk assessment, contractual safeguards, appropriate clauses, security controls, and selection of providers that offer reasonable data protection standards.

     

    Brazilian regulation provides specific mechanisms for international data transfers, including standard contractual clauses and other safeguards recognized by the Brazilian Data Protection Authority, the ANPD.

  • Blueccone adopts technical, administrative, and organizational measures to protect personal data against unauthorized access, loss, alteration, improper disclosure, destruction, misuse, or any form of irregular processing.

     

    Measures we may adopt include access control, authentication, passwords, internal permissions, storage on secure platforms, use of reliable providers, access limitation based on need, process review, backups, contractual confidentiality, document organization, and good digital security practices.

     

    Despite our efforts, no system is completely immune to risks. For this reason, we also recommend that you adopt security measures, such as using strong passwords, protecting your devices, being careful when sharing information, and paying attention to suspicious messages.

  • Blueccone retains personal data for the period necessary to fulfill the purposes described in this Policy, execute contracts, respond to requests, comply with legal obligations, preserve rights, resolve disputes, maintain commercial records, or meet legitimate interests.

     

    Retention periods may vary according to the nature of the data, the purpose of processing, the relationship with the data subject, and applicable legal requirements.

     

    As a general reference, see below the type of data and retention period:

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    Lead and business contact data: While there is a relationship, legitimate interest, or until objection by the data subject

    Client and project data: For the period necessary for service delivery, support, history, defense of rights, and legal obligations

    Contractual, tax, and accounting data: For the period required by applicable law

    Marketing data: Until unsubscribe, objection, or prolonged inactivity

    Navigation and cookie data: According to the category, purpose, and configuration of the tool used

    Meeting, briefing, and diagnostic data: While necessary for service delivery, history, quality, and protection of rights

    Candidate, partner, or supplier data: For the period necessary for evaluation, relationship, contracting, or compliance with legal obligations

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    When data is no longer necessary, we may delete it, anonymize it, or retain it securely when there is a legal basis for retention.

  • Under the LGPD, you may exercise your rights as a data subject.

     

    You may request:

     

    • Confirmation of the existence of processing;

    • Access to data;

    • Correction of incomplete, inaccurate, or outdated data;

    • Anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data;

    • Data portability, when applicable;

    • Information about data sharing; information about the possibility of refusing consent and the consequences of such refusal;

    • Withdrawal of consent;

    • Objection to processing based on legitimate interest;

    • Review of automated decisions, when applicable;

    • And deletion of data processed based on consent, subject to legal retention hypotheses.

     

    To exercise your rights, send a request to: privacidade@blueccone.com

     

    We may request additional information to confirm your identity and protect your data against unauthorized access.

     

    We will respond to requests within the applicable deadlines, subject to legal, contractual, technical, and regulatory limitations.

  • Blueccone’s services are not directed to children.

     

    When personal data of adolescents is processed, especially in educational contexts, professional guidance, courses, training, or career development, Blueccone will seek to observe the best interests of the minor and the applicable legal requirements.

     

    When necessary, we may request consent or acknowledgment from parents or legal guardians.

     

    The LGPD determines that the processing of personal data of children and adolescents must be carried out in their best interests.

  • During service delivery, clients may share third-party data with Blueccone, such as data from employees, partners, suppliers, end customers, candidates, leads, partners, or business contacts.

     

    By providing third-party data to Blueccone, the client represents that they have an appropriate legal basis, authorization, or legitimacy for such sharing, and are responsible for the origin, accuracy, and lawfulness of the information provided.

     

    Blueccone will process such data according to the purpose of the contracted service, the client’s instructions, applicable contracts, and applicable law.

  • In addition to personal data, Blueccone may receive strategic, commercial, financial, creative, operational, technical, or confidential information from clients and partners.

     

    Such information will be handled with care, confidentiality, and in a manner compatible with the service provided.

     

    Blueccone may use general learnings, methodologies, experiences, non-identifiable references, and accumulated knowledge to improve its services, provided that it does not disclose personal data, trade secrets, confidential information, or protected client materials without authorization.

  • Blueccone may maintain profiles on social networks and external platforms such as Instagram, LinkedIn, Facebook, Threads, TikTok, X, Pinterest, YouTube, Tumblr, and others.

     

    When you interact with our profiles, pages, ads, or content on these platforms, your data may also be processed by the platforms themselves, according to their respective privacy policies.

     

    Blueccone does not fully control the processing carried out by social networks or independent third parties.

     

    We recommend that you review the privacy policies of the platforms you use.

  • Our website, content, proposals, materials, or communications may contain links to third-party websites, platforms, tools, or services.

     

    Blueccone is not responsible for the privacy practices, security, content, or operation of external websites and services that are not under our control.

     

    When accessing third-party links, we recommend that you read their respective privacy policies.

  • Blueccone may use automation to organize contacts, classify leads, support analyses, record interactions, generate notifications, improve internal workflows, or personalize communications.

     

    As a rule, we do not use exclusively automated decisions that produce relevant legal effects or significant impacts on data subjects without appropriate human review.

     

    If this ever occurs, we will provide appropriate information and means to request review, when applicable.

  • In the event of a security incident that may create relevant risk or harm to data subjects, Blueccone will adopt reasonable measures to investigate, contain, mitigate, and remediate the incident.

     

    When required by law, we may notify affected data subjects and the competent authority, according to applicable requirements.

  • Blueccone may update this Privacy Policy periodically to reflect changes in our services, technologies, internal processes, providers, legal requirements, or data processing practices.

     

    The latest version will always be available on our website.

     

    When relevant changes are made, we may notify data subjects through reasonable means, such as a website notice, email, or other available channels.

     

    The date of the latest update will be indicated at the beginning of this Policy.

  • For questions, requests, complaints, or inquiries related to personal data and privacy, please contact us through the channel below:

     

    Email: privacy@blueccone.com
    Suggested subject: Privacy and Data Protection
    Company: Blueccone Consultoria Empresarial
    Institutional address: Paulista Avenue, 1636, Bela Vista, Sao Paulo – SP, CEP 01310-200, Brazil

     

    You may also contact us through the institutional channels listed on the Blueccone website.

  • This Policy should be read together with our Terms of Use, contracts, commercial proposals, Cookie Policy, specific notices, and other applicable documents.

     

    If any provision of this Policy is considered invalid or unenforceable, the remaining provisions will remain valid.

     

    Blueccone remains committed to the responsible, secure, and transparent processing of personal data, seeking to balance innovation, strategy, design, relationships, and privacy protection.

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